For example, if a certain portion of the film is intended to lift the audience’s hope in the hero succeeding, then the dialogue should be modified to convey that emotional trajectory.Īnother crucial task involved in the rewriting process involves the ‘lip-sync.’ This means the new script must mimic the same number of syllables/words in the lines so that the new audio matches the character’s mouth movements.Įntertainment One released an animated series on YouTube and other digital streaming platforms for the Hasbro Baby Alive Dolls. Scholarly analysis of what makes for a successful localized film has found that a good translator should focus on recreating linguistic relations that can generate specific feelings and reactions from the audience. This includes making the cartoon more culturally appealing to young viewers from other cultures, by renaming Japanese terms like ‘dorayaki,’ into more simpler terms like ‘dora cakes.’ Dora cakes have become a huge part of Doraemon’s fandom, with people regularly searching for the treat and its recipe, showing how smart dubbing ensures great commercial success. Rewriting allows you to add culture-specific elements into the script, building relatability with your audience because of the familiar elements.įor example, the highly successful Japanese cartoon, Doraemon airs in several countries, in a variety of languages like Hindi and Mandarin, and the creators and distributors have gone the extra mile to make the series a worldwide phenomenon. If you’re re-creating the script yourself, feel free to rewrite certain parts to suit the target audience, as this will make the dubbing more authentic and appealing to audiences. That’s why it’s worth it to invest in localization, which adapts the messaging to the culture and language of the audience, rather than a direct, word-for-word translation. Translating the script can be a challenge as critical parts like humor and cultural references can get lost in the process. Note: Read about the difference between translation and localization. Instead, it’s all about using the audience’s local language or dialect to strike a connection with them, similar to what your original content does. Keep in mind that localization isn’t the same as simple translation. The first step in dubbing is translating or localizing your original script into the specified language by understanding the original character(s), dialogues, and tone of the video. Translate or Localize Your Original Script Translate or Localize Your Original ScriptĤ. Technical equipment: Recording booth and editing software for audio dialogue replacement (ADR).ġ.Audio and video files from the original work.Original script and dialogue list: To translate the script into the specified language.Original cast information: To help you analyze the original voice(s) and understand why they resonated with the initial audience.Original character sketch: This will help you understand the original characters’ personalities.Most importantly, your video’s new audio should be recorded by a professional dubbing voice actor who can deliver the same rhythm and timing of the original audio, to ensure that it seamlessly syncs with the video footage while delivering similar messaging.īefore you get started, here are the things you will require:.Additionally, while dubbing is worth it to bring your videos to new audiences, it can prove to be quite a time-consuming and costly process, so any mistakes will surely increase your overhead costs.A badly dubbed video can end up looking like a parodic version of the original, and if you aren’t looking for that quality then it’s really important to pay close attention to the entire process.This process is also known as ‘revoicing.’Ī few cautions to be aware of, that with good planning, can be mitigated: How to Add Voice to Video: Dubbingĭubbing removes the video’s original spoken audio track and replaces it with a new one in another language while retaining the same tone as the original. Learn how to add voice over to a video, dub it into another language and find out how dubbing is quickly becoming a mainstream media trend. If you’re looking to add another language of voice over to your video to translate it for a new audience, then you’re looking to “dub” your video. Rest assured, the tips Randy provided in the video still apply to dubbing, especially when playing with the pacing of the voice over. The Trend of Dubbing for International Markets in 2022.
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